The price of each diamond is determined by the previous 5 factors above. All these must be taken into consideration when pricing a diamond, since no two are exactly alike. Remember, cut is 40-60% of the price of the diamond, so when comparing Certified Diamonds of the same color and clarity, cut should be the deciding factor.
Here at Earth Treasures we offer excellent value (our gemologists buy from cutters and importers directly) with exceptional service (no one has a more dedicated, extensively educated staff) and commitment (before and after the sale) to our customers.